"Mind Mapping of Customer Satisfaction Towards Business Dailies"

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Today print media is becoming increasinglyexpensive activity so; the key spotlight ofthe thesis is to find out which newspaper ishaving more impact on the readers in receiving the information quickly andaccurately and to know how newspaper has become more a customized product inorder to reach the different segments of the society. It also aims tounderstand reader’s expectation towards improving the quality and benefits ofthe newspaper and to explore the information related to the loyalty ofnewspaper readers and at last to know the various aspects of threats which areaffecting the readers moving away from the newspaper and improve on thosegrounds to hold the readers as the loyal customers of the newspaper.

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