"Influencer" authors: social media conquers bookshops
Influencers are taste-makers. They have an important community of followers and are considered a reference-point within their area of expertise. It can seem like almost every influencer boasts a published book about their area of expertise. The list of bestselling books of large bookshops and digital platforms are dominated by the works of social media influencers.
These are the Bubok authors who are social media influencers
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