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Pedagogical Exercises in Digital Marketing

The main objective of this book is to provide exercises in the area of digital marketing, which help to consolidate the theoretical knowledge previously acquired in the classroom or through another learning channel.


The book have twelve digital marketing topics: digital marketing strategies, user experience, information architecture, search engine optimization, digital advertising, social media marketing, web content marketing, email marketing, landing pages, analytics, customer experience, ecommerce.

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Product Details:
  • Author: Paulo Botelho Pires, José Duarte Santos
  • Status: For sale in Bubok
  • Number of pages: 301
  • Size: 150x210
  • Inside: Black and white
  • Binding: Perfect bound
  • Cover finish: Glossy
  • Last update: 17/08/2023
  • ISBN eBook as PDF: 978-84-685-7542-1
    ISBN Paperback: 978-84-685-7541-4
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