Pedagogical Exercises in Digital Marketing

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The main objective of this book is to provide exercises in the area of digital marketing, which help to consolidate the theoretical knowledge previously acquired in the classroom or through another learning channel.

The book have twelve digital marketing topics: digital marketing strategies, user experience, information architecture, search engine optimization, digital advertising, social media marketing, web content marketing, email marketing, landing pages, analytics, customer experience, ecommerce.

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Product Details:

Author: Paulo Botelho Pires, José Duarte Santos

Size: 150x210
Number of pages: 301
Inside: Black and white
Binding: Perfect bound
Cover finish: Glossy
Status: For sale in Bubok
Last update: 17/08/2023
ISBN eBook as PDF: 978-84-685-7542-1
ISBN Paperback: 978-84-685-7541-4

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