La primera edición se publicó en 1914 (Ediciones de la lectura), y en 1917 se publicó la edición completa, compuesta por 138 capítulos (Editorial Calleja, Madrid). Quedaba claro que Platero era un texto adulto, aunque por su sencillez y transparencia se adecuara perfectamente a la imaginación y al gusto de los niños. Algunos capítulos encerraban una cierta crítica social, revelando una dimensión del autor que muchos tardaron en advertir. El propio Juan Ramón, en un «prologuillo» a la edición aclaraba: «Yo nunca he escrito ni escribiré nada para niños, porque creo que el niño puede leer los libros que lee el hombre, con determinadas excepciones que a todos se le ocurren».
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