La revolución tecnológica ha producido un conjunto de cambios en el mercado que implican el conocimiento del nuevo medio de comunicación: Las Redes Sociales. Conocer a fondo todas las estrategias, aprovechar todo su potencial y segmentar para llegar a los públicos objetivos, es sin duda el reto de todas las empresas en la actualidad. Gracias a las RRSS las empresas pueden conseguir información de primera sobre sus clientes, pudiendo interactuar directamente con ellos.
Los objetivos del libro consisten en conocer el nuevo alcance de las Redes Sociales, identificar y estudiar las estrategias, su implementación y sus casos de éxito.
A cookie is a small data file is stored in your browser each time you visit our website. Its purpose is to save the history of your activity on our website, so that, when you visit it again, our website is able to identify you and configure the content shown on it according to your navigation habits, identity and preferences.
Cookies can be accepted, rejected, blocked and deleted as desired. All this can be carried out through the options available here or the settings of your browser, as the case may be.
If you reject the cookies we cannot guarantee the appropriate functioning of the different functions of our website.
They are the most basic cookies. They allow the user to navigate through a website, online platform or application and the use of the different options or services it provides such as, for instance, being able to access the website's restricted access sections, look up products comprised in a past order, place an order, request the registration or register to an event, use privacy tools when navigating through the site, save audiovisual contents to be able to share them. These cookies are necessary for the appropriate functioning of the website and they cannot be deactivated.
Allow the website of Bubok to store information related to the open session of the user
Allows Bubok to manage relevant data to show to each user, to improve their experience within the website.
Allows Bubok to manage relevant data from the latest purchased books from the Bubok bookstore.
Allows Bubok to manage the visibility of the floating contact form, to improve the user's experience within the website.
These cookies allow their manager to monitor and to conduct user behavior analyses of the websites the cookies are linked to. The collected data by this type of cookies is used for the measuring of website, application or platform activity and for the creation of navigation profiles of the users of such sites, applications and platforms, aiming to improve them based on the data analysis of the users' website usage. Click on the button below to reject these type of cookies, and if you wish to reactivate them:
This cookie is installed by Google Analytics. Said cookie is used to calculate visitor data, sessions, campaigns and monitor website activity for the report of the website analysis. Cookies store data anonymously and allocate a number generated at random to identify each visitor.
This is a pattern type cookie established by Google Analytics, in which the pattern element in the name contains a unique identification number of the account or website it is related to. It appears to be a variation of _gat cookie which is used to limit the amount data recorded by Google on high-traffic websites
This cookie is installed by Google Analytics. This cookie is used to store information about the way in which the visitors make use of a certain website and helps create an analytical report about the operation of the website. The collected data, including the number of visitors, their origin and the sites, are displayed anonymously
YouTube establishes this cookie and registers a unique identification to track users according to their geographic location.