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Gestión de Redes Sociales en la Empresa (Community Manager)

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Product Details:
  • Author: Jose Manuel Ferro Veiga
  • Status: Public
  • Number of pages: 234
  • Size: 216x279
  • Inside: Black and white
  • Binding: Perfect bound
  • Cover finish: Glossy
  • e-books sold: 2
  • Last update: 07/03/2015
La revolución tecnológica ha producido un conjunto de cambios en el mercado que implican el conocimiento del nuevo medio de comunicación: Las Redes Sociales. Conocer a fondo todas las estrategias, aprovechar todo su potencial y segmentar para llegar a los públicos objetivos, es sin duda el reto de todas las empresas en la actualidad. Gracias a las RRSS las empresas pueden conseguir información de primera sobre sus clientes, pudiendo interactuar directamente con ellos. 

Los objetivos del libro consisten en conocer el nuevo alcance de las Redes Sociales, identificar y estudiar las estrategias, su implementación y sus casos de éxito. 
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