Today print media is becoming increasingly expensive activity so;the key spotlight of the thesis is to find outwhich newspaper is having more impact on the readers in receiving the information quickly and accurately and to know how newspaper has become more a customized product in order to reach the different segments of the society. It also aims to understand reader¬ôs expectation towards improving the quality and benefits of the newspaper and to explore the information related to the loyalty of newspaper readers and at last to know the various aspects of threats which are affecting the readers moving away from the newspaper and improve on those grounds to hold the readers as the loyal customers of the newspaper.
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