Publishing a book in todayâs online world no longer depends on a third-party publisher and agents. Authors can have the artistic freedom to publish what they like and have complete control over the entire process. While it may take time, self-publishing is relatively simple and all books have the potential to be best sellers just like all other commercially published books. Self-publishing can be incredibly rewarding and an excellent choice for authors who are willing to put in a bit of extra effort to get themselves noticed.
Here are 10 things you need to know before self-publishing:
1. Choose a niche:
In order to stand out and also to ensure that you are writing about a subject you are knowledgeable on, itâs important to pick a well-defined niche to guide you through the writing process. This will help you determine your target audience and also help you on the path to success. Always write about what you know and something you have a genuine interest in. Always bear in mind what the audience wants to read and keep this in mind throughout the entire book.
2.Â Examine your competition:
Before you self-publish, itâs important to analyse and study your competition. Start by looking at certain authors within your niche to compare and contrast against. If you are fully aware of what your competitors are producing, this could enable you to bring something new to the table and therefore stand out from the crowd.
Â 3.Â A memorable title is key:
This is once again about standing out from the crowds. A short title which is clear and relevant to your book is ideal.
4.Â You are your own editor:
Unless you personally hire the skills of a professional editor, it will be your responsibility to ensure that your spelling and grammar are perfect. Proofreading and revising your own work is all part of the self-publishing process and is very important if you want to produce an error-free book. Here at Bubok, we offer a correction service. Contact us if you would like to take advantage of this service.
5.Â Allow praise and criticism to happen naturally:
It might be extremely tempting to ask friends and family to write positive reviews for you on the internet, but try to resist the urge. Fake reviews are easy to spot and will do you more harm than good.
6. Â Promotion is your own responsibility:
Without a publishing company and literary agent to market your book for you, the responsibility lies with you. You need to put yourself out there and take advantage of social media and free promotional tools on the internet. Book signings and readings are also an excellent way to promote yourself and your work.
7.Â A literary agent isnât necessary:
Having an agent can often defeat the purpose and benefit of self-publishing as you will lose 100% control and will have to pay the fees out of your profits.
8.Â You can still win literary awards:
Every year there are several writing contests to enter and awards given to self-published work. Having a strong readership and good marketing will help you reach the recognition you deserve.
9.Â Know your audience:
Self-published books generally cater to a smaller readership and therefore you really need to consider who you are writing for and never lose sight of this. One way of really getting to know your audience is to study the interests and needs of readers within your niche. Take into accounts past comments and look at what makes a book in your niche so popular.
Â 10. Send out review copies:
One of the best ways to establish credibility is to send out review copies to as many people and publications as possible. If you have a big enough budget, post printed copies to newspapers, magazines and well-known reviewers as well as publishing companies and book shops.