A question many self-published authors ask themselves is “how do I get myself noticed?”.Â Is it possible to get yourself and your book into the public eye without an enormous budget? The answer is YES! Of course, it takes time and a lot of effort. However, if you don’t try, you’ll never achieve your goal, and there are a huge variety of ways to start marketing your writing with very little effort or expense.
A good way to start would be putting together a marketing plan. Even if you donâ€™t stick to it entirely, it will be very useful as a guideline. Within this plan you need to include who your target audience is, how people will buy your book, your marketing budget and marketing mediums. One of the most successful methods (and incidentally also at very low cost) is social media. Using sites such as Facebook and Twitter will increase your online profile and enable you to talk to thousands of people all at once. Other methods include having your own author website, local book signings and word of mouth.
Once you have your marketing plan, itâ€™s time to put it into action. When you are promoting your own book, take a step back before you begin and donâ€™t attempt to do everything at once. This will simply overwhelm you and wonâ€™t help in the long run. It is best to carry out a couple of tasks each day and continue these for as long as necessary. For example, daily tweets will certainly help as a regular blog. Ad hoc book signings are a great way to get your name known in the local community and you can plan these in your spare time. Every little thing you do helps to build and develop your profile and reputation.
When marketing a book, some useful tips are:
- Embark on your own authorâ€™s tour. It can even be online rather than a physical tour. Gain permission from bloggers and website owners to visit their sites and talk about your book. You can also organize book signings in local book stores.
- Make use of your friends and contacts. Let them know about your book and ask them to spread the word person-to-person and through social media.
- Create business cards with your bookâ€™s title on. Always carry some cards with you as you never know who you might meet. People tend to keep professional business cards for longer than scraps of paper with your info scribbled on. Also people often find physical business cards more memorable than simply exchanging details virtually.
- Create a buzz about your book through Twitter and Facebook. Social media keeps being brought up and that is for good reason; it is free and one of the easiest ways to get your profile known around the world. While it may take time, you can create your own community and keep in touch with fans of your writing and potential buyers of your book.
- Release a chapter or so of your book. Giving away a snippet is an excellent promotional tool. It gets readers interested and encourages them to read more and, of course, buy your book.
These are some very basic ideas for marketing your self-published book. To do it properly, you will need to spend a great deal of time planning and implementing. However, it will all be worthwhile when you create your own community based around your writing both online and in person.