(Noun. From French.)
1. A stereotyped expression, a commonplace phrase; also, a stereotyped character, style, etc.
2. Extended to the negative in photography.
The Clich√© project arose from these two entries taken from the Royal Spanish Academy dictionary.* These two distinct definitions complement each other well in characterizing the photography project of artists Sergio Huerta and Sara Manglano, comprised of 60 black and white images full of eroticism and truth.
A clich√©, in many cases, is not only an overused common opinion. Most clich√©s are loaded with such negativity that the individual or group they refer to cannot live their own reality due to the preconceived ideas or images that are held of them. They become lost within these false concepts.
The photographs within this book are of an illicit and daring aesthetic. Their corresponding texts, critical yet intimate and casual, touch upon both the emotional and the light-hearted parts of everyday situations. Through the visual extremes of the stereotypes themselves, this book manages to break down many of the clich√©s that have been imposed upon gay and lesbian communities.
Upon finishing this book, the reader will discover that while the entries stem from a certain truthfulness, the reality is that they are not so.
The negativity of a clich√© does not come so much from the meaning of the word itself, but rather from the meaning it is assigned by each individual.
Sergio Huerta & Sara Manglano
*The Royal Spanish Academy is the official institution responsible for overseeing the Spanish language. The English definitions of clich√© in this translation were taken from the Oxford English Dictionary (www.oed.com).
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