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Gabriela Arriaga Gutierrez

Gaby Arriaga ha estudiado en el Tecnológico de Monterrey, CEDIM e ITAM en la ciudad de Mexico, Escuela de Alta Dirección en Barcelona, España y la Universidad de Austin en Texas, Estados Unidos. En el 2009 funda Leonardo1452, única empresa de su tipo en México que ha trabajado para compañías como Google - YouTube, Diageo, Mondeléz, Kellogg's, Nestle, Discovery Channel, PepsiCo, entre otros. A través de su TrendAcademy® entrena a compañías en Latinoamérica y España sobre cómo aplicar Near Future Thinking® en sus negocios. Como conferencista internacional se ha presentado en múltiples países de Latinoamérica, el Reino Unido y España, en los mismos escenarios donde han estado referentes en el mundo de los negocios como Martin Lindstrom. Gaby ha sido jurado de premios como EFFIE y el World Independent Advertising Awards en Los Angeles, California. Ha sido copresidenta de Account Planning Group (APG) México, columnista invitada en el sitio web de noticias de negocios Expansión-CNN y participó semanalmente en el programa de televisión Nuestro Día de Cadena Tres donde hablaba de las tendencias más importantes de Mexico.

Near future thinking. La diferencia entre liderar las [...]

En una era en la que mirar hacia al futuro se ha convertido en la encomienda más importante de quienes llevan las riendas de un negocio, este [...] See book

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